Ray-Ban
Rayban X Boran Kuzum
Brand
ProjectRayban X Boran Kuzum
Date
Sep 2026
Description
Ray-Ban teams up with actor Boran Kuzum for a series of eyewear campaign portraits. Captured by photographer Aytekin Yalçın, the imagery features the actor in a variety of crisp, studio-based looks that highlight the frames against neutral backdrops. The project utilizes a mix of editorial and commercial aesthetics, often employing high-contrast monochrome and chiaroscuro techniques to emphasize the subject's features and the textures of his apparel. Each portrait is finished with the brand's signature red logo, maintaining a clean visual identity across the vertical composition series.
Style
Vertical, Commercial
Industries
Eyewear
Color
Jet Black
Pure White
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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