The Bailey project for Ray-Ban is a commercial eyewear film that captures an energetic tone through a blend of outdoor movement and studio portraiture. Directed by Visie Admin, the piece shifts between a vast wildflower meadow and a vibrant turquoise studio setting.
The film utilises handheld camera movements and golden hour natural light to accentuate the subject’s interaction with the eyewear. Production by Eric Maldin anchors the live-action aesthetic, focusing on candid gestures and structured fashion portraits.
