Ray-Ban: Bailey
Brand
Date
Sep 2025
Description
The Bailey project for Ray-Ban is a commercial eyewear film that captures an energetic tone through a blend of outdoor movement and studio portraiture. Directed by Visie Admin, the piece shifts between a vast wildflower meadow and a vibrant turquoise studio setting. The film utilises handheld camera movements and golden hour natural light to accentuate the subject’s interaction with the eyewear. Production by Eric Maldin anchors the live-action aesthetic, focusing on candid gestures and structured fashion portraits.
Style
Horizontal, Commercial, Golden Hour
Techniques
Natural light
Industries
Color
Denim
Pure White
Background
Wildflower Field
Context
Advertising Campaign
Associated creatives
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