Ray-Ban: Ray-Ban Promo

May 2024

Ray-Ban showcases its latest eyewear collection through a series of intimate, high-fashion portraits that emphasize material texture and frame design. The campaign leans into a clean, minimalist aesthetic, utilizing tight macro-style framing to highlight the fine metallic and acetate details of the product against neutral studio backgrounds. Photographed by Yuma Migliaccio with creative direction by Laura Vandenbergh, the imagery employs soft, natural light and a warm color palette to provide a sense of visual depth. Casting, coordinated by Sofia Michaud, features models including Antonin Farouk Hofmann, who bring a contemporary focus to the brand’s classic silhouettes. The project balances commercial clarity with an editorial feel, utilizing techniques such as grainy textures and nostalgic color grading to create a cohesive series of eyewear product imagery.

Clean, Vertical, Warm

Grey Seamless

Advertising Campaign