Ray-Ban

May 2024

Ray-Ban leans into a polished, editorial aesthetic with this eyewear campaign, featuring a series of tight portraits focused on product clarity and detail. The project captures the frames against minimal studio backgrounds, emphasizing the texture of the acetate and metallic builds through close-up compositions. Photographer Yuma Migliaccio and Creative Director Laura Vandenbergh utilize soft, natural light and warm-toned color grading to highlight the silhouettes of the eyewear. Featuring models including Antonin Farouk Hofmann, the images maintain a clean, high-fashion focus with macro-style framing that draws attention to the lens branding and frame structure. Casting was coordinated by Sofia Michaud.

Clean, Vertical, Warm

Eyewear

Grey Seamless

Advertising Campaign