Ray-Ban: Ray-Ban Meta Mexico Campaign 2026

Jun 2026

Ray-Ban introduces the Meta smart glasses collection for the Mexican market, captured in a campaign that highlights the intersection of classic eyewear design and integrated AI technology. The visuals lean into a mix of lifestyle and product-focused aesthetics, utilising vertical compositions that emphasize the functional hardware of the frames. Photographer Ricardo Ramos documents the collection across varied settings, from historic architectural backdrops in natural daylight to controlled studio portraiture. The imagery features models Anette Cordourier, Emilio Valladares, and Mildred Mascareñas, framing the smart glasses within both active street-style scenes and refined close-up beauty shots that highlight the acetate finishes and integrated camera lenses.

Vertical, Commercial, Clean

Advertising Campaign