Ray-Ban

Feb 2025

Ray-Ban introduces the 2025 Icons Campaign, focusing on the timeless silhouette of the Clubmaster eyewear collection. Photographed by Jordan Hemingway, the series channels a refined, editorial aesthetic that pairs classic eyewear frames with sharp, tailored outerwear. The execution relies on a clean, studio-centric approach, utilizing both low-key chiaroscuro lighting and crisp natural light to accentuate the textures of leather, pinstripe, and denim. Art direction by Fedra Malara and styling by Vittoria Cerciello bring a cohesive, monochromatic sensibility to the imagery, which features models Georgia Palmer, Hezhizi Liu, and Silas de Maat. The campaign integrates bold, red brand-signature overlays throughout, anchoring the high-fashion portraits in a clear commercial context.

Vertical, Commercial, Clean, Editorial

Eyewear

White Seamless

Advertising Campaign