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Ray-Ban: Ray-Ban 2024 The Icons

Brand
Ray-Ban
Date

Feb 2024

Description

For the Ray-Ban 2024 The Icons project, photographer Yuma Migliaccio and art director Fedra Malara have developed a comprehensive suite of commercial product imagery. The series focuses on the brand's core eyewear collections, utilizing a clean and minimalist aesthetic to highlight the geometry and material finish of both acetate and metal frames. Each composition employs high-key lighting against a seamless white background to isolate the products, ranging from classic wayfarer silhouettes to metallic aviators. These studio-led visuals incorporate macro photography and subtle 3D rendering to emphasize texture and product detail, resulting in a consistent visual language suitable for global e-commerce and catalog presentations.

Style

Vertical, Commercial, Clean, Minimalist

Industries
Eyewear
Color
Jet Black
Background

White Seamless

Context

E-commerce / Product

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