Ray-Ban
Ray-Ban 2024 The Icons
Brand
ProjectRay-Ban 2024 The Icons
Date
Feb 2024
Description
Ray-Ban's 2024 The Icons campaign delivers a comprehensive series of product photography focused on the brand's core eyewear silhouettes. The imagery employs a high-key, minimalist visual language to isolate classic acetate and metallic frames, prioritizing precise geometry and material texture. Captured by photographer Yuma Migliaccio with art direction by Fedra Malara, the project utilizes clean studio lighting and macro perspectives to highlight subtle details, from temple lettering to polished frame finishes. The result is a series of commercial assets designed for a precise, e-commerce lookbook aesthetic.
Style
Vertical, Commercial, Clean, Minimalist
Industries
Eyewear
Color
Jet Black
Background
White Seamless
Context
E-commerce / Product
Associated creatives
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