Ray-Ban: Holiday Campaign 2024
Brand
Date
Nov 2024
Description
The Ray-Ban Holiday Campaign 2024 is an eyewear commercial series that leans into a refined, minimalist aesthetic. Shot by photographer Yuma Migliaccio under the creative direction of Laura Vandenbergh, the imagery highlights the brand's latest frame collection through a series of polished studio portraits. The execution relies on direct flash and natural light to emphasize the reflective textures of satin garments, sequins, and metallic accessories. With a focus on sharp, clean lines, the campaign utilizes a neutral color palette that allows the diverse frame styles—ranging from geometric black designs to translucent tinted lenses—to remain the focal point.
Style
Commercial, Vertical, Clean
Techniques
Flash
Industries
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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