Ray-Ban

Nov 2024

The Ray-Ban Holiday Campaign 2024 is an eyewear-focused commercial series that leans into a refined, minimalist aesthetic. Under the creative direction of Laura Vandenbergh and captured by photographer Yuma Migliaccio, the project emphasizes sharp composition and clean lines through a series of studio-based portraits. The imagery utilizes a mix of direct flash lighting to create high-contrast shadows and softer, natural light to highlight textures in the apparel and eyewear. The campaign features a diverse cast styled in avant-garde and glossy motifs, including sculpted finger waves and rhinestone embellishments. Throughout the series, the subjects are positioned against warm, neutral backdrops, creating a polished, cohesive visual narrative that places the focus on the product's frame designs and lens tints.

Commercial, Vertical, Clean

Flash

Eyewear

Advertising Campaign