Ray-Ban: Bailey
Brand
Date
Feb 2024
Description
Ray-Ban presents Bailey, a fashion accessory project captured through a series of dynamic live-action vignettes. The film moves between an expansive field of wildflowers and a controlled studio environment, centering on a portrait-focused exploration of eyewear styling. Produced by STADIUM, the aesthetic leans into a cinematic and nostalgic tone. The visuals make extensive use of natural light and atmospheric color grading to create a consistent, warm mood across both outdoor and studio settings.
Style
Horizontal, Cinematic, Warm, Nostalgic
Techniques
Natural light
Industries
Color
Navy
Pure White
Jet Black
Background
Textured Backdrop, Wildflower Field
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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