Ray-Ban: Ray-Ban A$AP Rocky AWGE SS27 by Alex ...

Oct 2026

Ray-Ban collaborates with A$AP Rocky and his creative agency, AWGE, for the SS27 eyewear collection. This campaign leans into a utilitarian and cinematic aesthetic, captured through a series of close-up portraits that emphasize the sculptural qualities of the frames against dark, minimalist backgrounds. The imagery utilizes a range of editorial techniques, including moody chiaroscuro lighting and raw analogue film textures. Throughout the series, the photography by Alex Dobe—under the creative direction of Fedra Malara—employs grainy finishes, motion blur, and warm, high-contrast toning to highlight the collection's refined details and distinct design language.

Editorial, Vertical

Advertising Campaign