Ralph Lauren

Aug 2024

This Double RL campaign for Ralph Lauren, directed by Dikayl Rimmasch, captures the brand’s rugged workwear aesthetic through a series of editorial portraits. Set against coastal landscapes and rustic wooden structures, the imagery relies on natural light and an analogue film aesthetic to emphasize the tactile quality of the collection’s textiles. Featuring model Natalie Ludwig, the campaign explores earth tones and monochromatic palettes to ground the subjects in their surroundings. Makeup artist Andrew Colvin maintains a natural look, supporting the documentary style of the shoot. The production leans into gritty textures and clean, classic compositions to highlight the seasonal narrative.

Editorial, Vertical

Analogue / film, Natural light

Luxury Fashion Houses

Advertising Campaign