Ralph Lauren: Double RL Campaign by Dikayl Rimmasch

Aug 2024

Ralph Lauren’s Double RL campaign, directed by Dikayl Rimmasch, captures an authentic fashion editorial narrative set against rugged coastal landscapes. The work leans into a documentary aesthetic, utilizing natural light to highlight the intricate textures of workwear-inspired garments and rustic cabin interiors. Featuring model Natalie Ludwig, the series alternates between rich earth tones and monochrome compositions. With makeup styling by Andrew Colvin, the imagery employs an analogue film technique to ground the subjects within their environment. The project emphasizes a relaxed atmosphere, balancing portraiture with candid movement across coastal dunes and weathered structures.

Editorial, Vertical

Analogue / film, Natural light

Advertising Campaign