Woman standing on a driveway next to a blue SUV damaged by a fallen tree branch for an RACQ TVC campaign.

Woman with curly brown hair wearing glasses and a white zip-up jacket in front of a residential building

Two kookaburra birds perched on a wooden fence with soft palm trees in the background under natural daylight.

Several bandicoots looking toward a suburban house with a red car and a sold sign in the foreground, graded by Kali Bateman for RACQ TVC

Three possums sitting together on a smooth eucalyptus tree branch against a background of foliage and pale blue sky.

Two white cockatoos with yellow crests perched on eucalyptus tree branches against a soft-focus sky background.

Two white cockatoos perched in the foreground with a roadside assist vehicle, broken-down car, and family conversing in the background.

Close-up of hands holding a smartphone displaying the RACQ mobile app with a tracking map interface.

Person wearing black rain boots bending down in a living room flooded with muddy water, leaning over to pick up a stuffed toy.

Two eastern water dragons facing each other on a rocky ledge with a blurred person visible through a glass door behind them.

RACQ RACQ TVC 2024

About

This television campaign for RACQ illustrates the brand's roadside and residential assistance services through a series of suburban vignettes. The narrative weaves together scenes of vehicle recovery, home maintenance, and everyday interactions, framed by a cinematic aesthetic that leans into naturalistic tones. Technically, the project utilizes natural light and a clean colour grade to maintain a consistent, earthy palette throughout the commercial series. The execution incorporates both live-action sequences and atmospheric shots of local wildlife, grounding the brand's services within a familiar Australian environment. Colourist Kali Bateman handled the grading across all assets, ensuring a cohesive look for the multi-faceted campaign.