RACQ

Jan 2024

RACQ’s latest television commercial campaign explores the intersection of suburban life and roadside assistance. The project features a series of vignettes documenting domestic incidents, from weather-related property damage to vehicle breakdowns, woven together with imagery of local wildlife. By blending live-action storytelling with naturalistic visuals, the film highlights the service’s response capabilities and digital tracking tools in relatable, everyday scenarios. The aesthetic leans into a cinematic, natural light approach, utilizing earthy tones and warm colour palettes to maintain a grounded atmosphere. Colourist Kali Bateman handled the colour grading throughout the project, ensuring a clean and consistent visual tone across both interior and exterior sequences.

Horizontal

Natural light

TVC / TV Commercial