RACQ: RACQ TVC

Brand

RACQ

Date

Jan 2024

Description

This television campaign for RACQ illustrates the brand's roadside and residential assistance services through a series of suburban vignettes. The narrative weaves together scenes of vehicle recovery, home maintenance, and everyday interactions, framed by a cinematic aesthetic that leans into naturalistic tones. Technically, the project utilizes natural light and a clean colour grade to maintain a consistent, earthy palette throughout the commercial series. The execution incorporates both live-action sequences and atmospheric shots of local wildlife, grounding the brand's services within a familiar Australian environment. Colourist Kali Bateman handled the grading across all assets, ensuring a cohesive look for the multi-faceted campaign.

Style

Horizontal

Techniques

Natural light

Context

TVC / TV Commercial

Associated creatives

Kali BatemanColourist

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RACQ: RACQ TVC

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