RACQ RACQ TVC 2024
Associated creatives
Tags
Description
This still frame from the RACQ TVC project captures an interior scene within a residential living room where ankle-deep muddy water covers the floor. A person wearing dark rain boots and rolled-up shorts leans down to retrieve a soaked stuffed animal from the water near a wooden coffee table. The domestic environment shows a sofa partially covered with a white sheet, large sliding glass doors looking out toward an exterior retaining wall, and natural daylight illuminating the interior. The colour grade applied by Kali Bateman enhances the muddy, water-filled aesthetic of the space.
Style
Horizontal, Cinematic, Earthy
Techniques
Natural light
Industries
Insurance
Color
Espresso (50%)
Camel (30%)
Jet Black (20%)
Background
Living Room
Context
TVC / TV Commercial