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Brand
RACQ
ProjectRACQ TVC
Close-up of hands holding a smartphone displaying the RACQ mobile app with a tracking map interface.

RACQ RACQ TVC 2024

Associated creatives

Kali Bateman
Kali BatemanColourist

Tags

smartphone displaying map appsmartphone appmobile app interfaceracq app screenhands holding smartphoneholding smartphone

Description

This frame from the RACQ TVC project highlights a close-up interaction with a smartphone displaying a map interface. The screen shows the RACQ branding and a tracking feature with location pins and status updates. The shot is held by a person outdoors in daylight, with another person visible in the soft-focus background. The colour grade by Kali Bateman maintains natural skin tones and a clean digital aesthetic.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Insurance

Context

TVC / TV Commercial