Suzuki: Suzuki TVC

Jan 2024

This commercial campaign for Suzuki spotlights the brand's latest automotive lineup through a series of vignettes centered on human connection and urban mobility. The spots lean into a cinematic visual language, shifting between candid interior driving sequences and expansive, stylized cityscapes. The project utilizes a mix of live-action technique and 3D render / CGI to establish a cohesive atmosphere. Colourist Kali Bateman unifies the diverse environments, from neon-lit nocturnal streets to sun-drenched golden hour captures, by employing a warm colour grade that emphasizes both vehicle detail and atmospheric depth. Throughout the campaign, the narrative remains grounded in lifestyle-focused commercial photography and motion, highlighting the interaction between drivers, passengers, and their surroundings. The execution blends traditional automotive advertising with dynamic VFX / visual effects to showcase both the vehicles and the lifestyle they support.

Horizontal, Cinematic, Warm

Street

TVC / TV Commercial