Suzuki
Suzuki TVC
Brand
ProjectSuzuki TVC
Date
Jan 2024
Description
This automotive campaign for Suzuki leans into a high-energy, cinematic aesthetic to showcase a range of vehicles across varied environments. The project utilizes live-action techniques alongside VFX and CGI elements, establishing a visual language that transitions between intimate urban driving moments and stylized, futuristic landscapes. The work emphasizes a warm, saturated colour palette throughout, with colour grading provided by Kali Bateman. The campaign features a diverse cast of talent, integrating candid human interactions and canine companions to anchor the commercial narrative within relatable scenarios.
Style
Horizontal, Cinematic, Warm
Industries
Mass Market Automotive
Background
Street
Context
TVC / TV Commercial
Associated creatives
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