RACQ RACQ TVC 2024

Description

This commercial campaign still for RACQ depicts a suburban residential driveway where a fallen tree branch has impacted the hood and windshield of a parked vibrant blue SUV. A woman stands nearby on the concrete surface, looking down at a mobile phone in her hands. The scene is set in front of a single-story house with a white garage door and tiled roof, with scattered foliage and debris littering the ground. Natural daylight illuminates the exterior scene, capturing realistic textures on the vehicle body, wooden fence, and scattered foliage. Colour grading for the project was handled by Kali Bateman.

Style

Horizontal, Commercial, Desaturated

Techniques

Natural light

Industries

Insurance

Color

Background

House

Context

Advertising Campaign