Queensland Government: Coercive Control TVC
Date
Jan 2024
Description
The Queensland Government’s Coercive Control TVC campaign uses a series of intimate, high-contrast vignettes to illustrate the unsettling nature of manipulative relationships. By focusing on close-up perspectives within vehicles and digital interactions, the project leans into a tense, cinematic narrative style. Technically, the campaign employs low-key lighting and chiaroscuro techniques to heighten the emotional weight of the subjects. The visual identity is defined by a distinct push-pull of palettes, shifting between cool, moody blue tones and warmer natural light, with colour grading by Kali Bateman.
Style
Horizontal, Cinematic
Industries
Context
TVC / TV Commercial
Associated creatives
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