Pull & Bear's Summer Beach campaign captures a relaxed, coastal-inspired aesthetic through a series of fashion editorials. Shot on location by photographer Isaac Calpe, the project leans into a warm, sun-drenched mood, utilizing both natural light and soft shadow play to highlight the latest seasonal menswear. Featuring model Zion, the imagery moves between sandy shorelines and residential garage settings to establish an authentic, laid-back narrative.
The execution relies on an editorial approach, incorporating analogue film techniques and clean compositions to showcase swimwear and casual staples. Production was handled by Charlie Dominguez Raidi, with makeup provided by Mabel Boon to maintain a natural appearance throughout the outdoor portraits.
