Pull & Bear

Summer Beach

Brand

Pull & Bear

ProjectSummer Beach

Date

Jul 2025

Description

Pull & Bear's Summer Beach campaign captures a relaxed, coastal aesthetic through a series of fashion editorials and commercial portraits. Photographed by Isaac Calpe, the project leans into a warm, sun-drenched narrative featuring model Zion set against seaside landscapes and residential coastal backdrops. The work incorporates natural light and clean compositions to highlight the seasonal swimwear collection. Produced by Charlie Dominguez Raidi with makeup by Mabel Boon, the campaign utilizes a mix of analogue film techniques and hard light to frame the models in casual, outdoor settings. The visuals blend beachside lifestyle imagery with curated product shots, focusing on patterned shorts and layered summer attire.

Style

Vertical, Editorial, Warm

Techniques

Natural light

Industries

Swimwear

Background

Sandy Beach

Context

Advertising Campaign