Pull & Bear Summer Beach 2025

Description

Model Zion poses at the threshold of an open garage for the Pull & Bear Summer Beach project, captured by photographer Isaac Calpe with makeup by Mabel Boon and production by Charlie Dominguez Raidi. Zion stands with his arms raised against the top of the garage frame, wearing an oversized black short-sleeved t-shirt, abstract black-and-white printed board shorts, and dark flip-flops. To his left sits a black off-road vehicle with an exposed spare tire, while surfboards lean against the dark interior wall on the right. Direct natural sunlight illuminates the driveway while casting high-contrast shadows across the garage interior.

Style

Vertical, Commercial, Warm

Techniques

Hard Light

Industries

High Street Fashion

Color

Background

Garage

Context

Advertising Campaign