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  • ·Pull & Bear Summer Beach Swimwear by Isaac Calpe
Brand
Pull & Bear
ProjectSummer Beach
Male model standing shirtless on a sandy beach wearing patterned swim shorts and dark sunglasses with a striped towel over his head.

Pull & Bear Summer Beach 2025

Associated creatives

Isaac Calpe
Isaac CalpePhotographer
Mabel Boon
Mabel BoonMakeup Artist
Charlie Dominguez Raidi
Charlie Dominguez RaidiProducer
Zion
ZionModel

Tags

man in swim shortsman in swim trunkspatterned swim shortsswim shortsswim trunksstriped beach towelnavy striped towelbeach towelwrap sunglassesdark sunglasses

Description

A campaign image for Pull & Bear's Summer Beach project featuring model Zion on an open sandy shoreline. Zion poses shirtless wearing olive-toned patterned swim trunks, dark wrap-around sunglasses, and a beaded necklace, with a heavy navy and cream striped towel draped over his braided hair. The composition is illuminated by soft, overcast natural daylight against the calm ocean water and distant coastline. Photographed by Isaac Calpe with makeup by Mabel Boon and production by Charlie Dominguez Raidi.

Style

Editorial, Vertical, Earthy

Techniques

Natural light

Industries

Swimwear

Color

Olive (40%)
Navy (30%)
Off-White (30%)

Background

Sandy Beach

Context

Advertising Campaign