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Brand
Pull & Bear
ProjectSummer Beach
Shirtless young man leaning against a dark car by the coast wearing gradient blue swim trunks and a beaded necklace

Pull & Bear Summer Beach 2025

Associated creatives

Isaac Calpe
Isaac CalpePhotographer
Mabel Boon
Mabel BoonMakeup Artist
Charlie Dominguez Raidi
Charlie Dominguez RaidiProducer
Zion
ZionModel

Tags

shirtless man leaning on carshirtless manman leaning on carblue swim trunksswim trunksbeaded necklacedark off road vehicleoff road vehicle

Description

Captured outdoors near the coast by photographer Isaac Calpe, this fashion campaign image for Pull & Bear features a shirtless young man leaning against the side of a dark off-road vehicle with surfboards mounted on top. The subject wears gradient blue swim trunks, a dark beaded necklace, and a bracelet. Natural sunlight illuminates the scene, highlighting the coastal background with grassy terrain, a calm body of water, and distant hills under a clear sky. The styling and natural lighting contribute to a relaxed summer narrative.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Swimwear

Color

Sky Blue (50%)
Navy (50%)

Background

Sandy Beach

Context

Advertising Campaign