Brand
ProjectSummer Beach

Pull & Bear Summer Beach 2025
Associated creatives
Tags
Description
Model Zion sits on the back of a vehicle parked along a coastline for the Pull & Bear Summer Beach campaign, photographed by Isaac Calpe. He wears a relaxed off-white sleeveless hooded top paired with sky blue shorts, black strapped sandals, and a beaded necklace. Adjacent to him on the truck bed rest surfboards with fins pointed upward against the background of calm ocean waters and rolling coastal headlands under clear daylight.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Off-White (40%)
Sky Blue (30%)
Off-Black (20%)
Background
Ocean
Context
Advertising Campaign
