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Man in a white sleeveless hoodie and blue shorts sitting on a truck bed with surfboards overlooking the ocean.

Pull & Bear Summer Beach 2025

Associated creatives

Tags

Description

Model Zion sits on the back of a vehicle parked along a coastline for the Pull & Bear Summer Beach campaign, photographed by Isaac Calpe. He wears a relaxed off-white sleeveless hooded top paired with sky blue shorts, black strapped sandals, and a beaded necklace. Adjacent to him on the truck bed rest surfboards with fins pointed upward against the background of calm ocean waters and rolling coastal headlands under clear daylight.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Off-White (40%)
Sky Blue (30%)
Off-Black (20%)

Background

Ocean

Context

Advertising Campaign