
Pull & Bear Summer Beach 2025
About
Model Zion sits on the back of a vehicle parked along a coastline for the Pull & Bear Summer Beach campaign, photographed by Isaac Calpe. He wears a relaxed off-white sleeveless hooded top paired with sky blue shorts, black strapped sandals, and a beaded necklace. Adjacent to him on the truck bed rest surfboards with fins pointed upward against the background of calm ocean waters and rolling coastal headlands under clear daylight.
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Background
Ocean
Context
Advertising Campaign