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  • ·Pull & Bear Summer Beach Campaign by Isaac Calpe
Brand
Pull & Bear
ProjectSummer Beach
Shirtless man wearing patterned swim shorts and a necklace leaning against an open car door at a sunny beach.

Pull & Bear Summer Beach 2025

Associated creatives

Isaac Calpe
Isaac CalpePhotographer
Mabel Boon
Mabel BoonMakeup Artist
Charlie Dominguez Raidi
Charlie Dominguez RaidiProducer
Zion
ZionModel

Tags

shirtless man by carshirtless manman in swim shortspatterned swim shortsswim shortsboard shortsman at the beachmodel zion

Description

A sunlit outdoor fashion portrait for the Pull & Bear 'Summer Beach' project features model Zion standing beside the open door of a vehicle. He appears shirtless, wearing olive-and-khaki patterned swim shorts, a cap, and a white shell necklace. Direct sunlight casts high-contrast shadows across his torso and frame. In the background, a sandy beach leads to calm coastal waters and distant hills.

Style

Vertical, Commercial, Warm

Techniques

Hard Light

Industries

Swimwear

Color

Khaki (50%)
Off-Black (30%)

Background

Sandy Beach

Context

Advertising Campaign