Publix
Our Heart Is Our People Longform
Brand
Date
Mar 2026
Description
Publix presents 'Our Heart Is Our People,' a longform commercial spot that highlights the operational backbone of the grocery retailer. The film shifts between the intimate moments of a family birthday celebration and the behind-the-scenes work of warehouse staff and store bakers, illustrating the connection between service and community. Utilizing a live-action technique, the project leans into a clean, horizontal aesthetic. The narrative emphasizes the role of the workforce in facilitating daily customer interactions, captured through candid moments and natural lighting.
Style
Horizontal, Commercial, Clean
Industries
Grocery
Color
Blush
Pure White
Background
Garden
Context
TVC / TV Commercial
Associated creatives
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