Publix: Made From Scratch - A Publix Mother s Day - Director's Cut
Brand
Date
Mar 2026
Description
Publix celebrates the spirit of home baking in this commercial, 'Made From Scratch,' directed for the Mother’s Day season. The film centres on an intimate domestic kitchen setting, featuring a young boy preparing a meal while an older woman relaxes nearby. The production prioritises a warm, inviting atmosphere, utilising soft natural light to highlight the interior's mint-green cabinetry and classic baking tools. Captured in a horizontal live-action format, the piece focuses on the quiet, tactile moments of preparation and shared family time within the grocery and food industry.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Beige
Sage
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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