Publix: Made From Scratch - A Publix Mother s Day.
Brand
Date
Mar 2026
Description
This commercial campaign for Publix, titled Made From Scratch, focuses on a domestic baking scene for Mother's Day. The live-action project centers on a young boy preparing a recipe in a sun-drenched kitchen, utilising natural light to maintain a clean and bright aesthetic. The production captures the hands-on process of baking, from cracking eggs to mixing ingredients, with a warm palette throughout. With production by Max Cooper, the film emphasises the kitchen environment and the interaction between the primary talent and the woman watching from the sidelines.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Beige
Sage
Pure White
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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