Priceline leverages a humorous office setting for their Hawaiian Cubicle: 30 spot, contrasting mundane corporate environments with an elaborate tiki hut installation. The commercial utilizes live-action technique to highlight the lengths employees go to simulate a vacation experience.
Featuring bright and clean commercial lighting, the narrative shifts from the staged tropical decor to focus on app-based travel discounts. Sound design and audio production for the project were managed by Barking Owl.
