Pressed

Mar 2022

The brand identity for Pressed centers on a clean, minimalist visual language designed by High Tide. The project spans multiple touchpoints, including outdoor billboard displays, mobile application interfaces, and promotional signage. Imagery leans into warm natural light and organic agricultural textures, featuring close-ups of fresh fruit such as peaches and oranges set against clear, bright environments. Strategic use of bold, white serif typography across landscape photography reinforces a clear aesthetic. High Tide developed the graphic design, balancing these vibrant, nature-focused visuals with a structured UI that highlights product packaging and shopping flows. The campaign maintains a consistent tone through warm, clean compositions that emphasize fresh ingredients.

Commercial, Clean

Beverages