High Tide developed the brand identity for Pressed, spanning across digital interfaces, outdoor advertising, and retail touchpoints. The visual system integrates warm agricultural photography of fresh produce with a clean, minimalist design language that highlights product textures and natural light.
Key collateral includes mobile application UI, billboard campaigns featuring orchard-inspired imagery, and outdoor promotional signage. The identity emphasizes a clear, modern typographic treatment that anchors the brand's presence in both physical and digital spaces.
