Prada
Ramadan 24
Brand
ProjectRamadan 24
Date
Mar 2024
Description
Prada explores seasonal aesthetics in its Ramadan 24 campaign, set against the vast, rippled landscape of desert sand dunes. The project utilizes natural light to emphasize the textures of silk, sheer fabrics, and feather detailing, anchoring the fashion editorial in an earthy and minimalist visual language. Directed by Lorenzo Gironi with photography by Alessandro Oliva, the series features model Meriam Turki. The campaign integrates cinematic work from director of photography Andrea Dutto, with makeup artistry by Michel Kiwarkis to maintain a clean, high-fashion finish throughout the various compositions.
Style
Commercial, Vertical
Techniques
Natural light
Industries
Luxury Fashion Houses
Context
Advertising Campaign
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