Prada’s Ramadan 24 campaign captures the intersection of luxury fashion and minimalist desert aesthetics. The project features model Meriam Turki, positioned against the expansive, undulating backdrop of sand dunes under bright, natural light. The imagery balances the collection's soft silk textures and structured accessories with the stark, earthly palette of the landscape.
Directed by Lorenzo Gironi and photographed by Alessandro Oliva, the campaign utilizes a clean, editorial approach to frame each look. Cinematography by Andrea Dutto complements the styling, which features intricate patterned silhouettes and subtle accents. Makeup artistry by Michel Kiwarkis completes the production, emphasizing the warmth of the environment.
