Prada

Feb 2025

Prada’s Spring/Summer 2025 collateral campaign presents a study in dual-scale composition and minimalist portraiture. Photographed by Oliver Hadlee Pearch with creative direction from Ferdinando Verderi, the imagery explores the intersection of high-fashion apparel and accessory design. The execution relies on a consistent high-key studio aesthetic, utilizing clean white backgrounds to emphasize garment texture, structured silhouettes, and the season's leather goods. Styling by Olivier Rizzo anchors the visual narrative, featuring a blend of tailored menswear and feminine silhouettes. The campaign maintains a polished, consistent look through layered compositions that juxtapose full-length studio shots with extreme, graphic-like profile crops. Technical elements such as clean studio lighting and natural light cues serve to define the sharp lines and rich material palettes of the collection.

Vertical, Clean, Editorial

Luxury Fashion Houses

White Seamless

Advertising Campaign