Prada: Prada S/S 25 Collateral Campaign

Feb 2025

The Prada Spring/Summer 2025 collateral campaign defines a clean, minimalist aesthetic for the luxury fashion house. Creative director Ferdinando Verderi and photographer Oliver Hadlee Pearch strip back the visual noise, focusing on the interplay between structured silhouettes and rich garment textures. The campaign employs a dual-scale framing technique, often juxtaposing full-length studio shots against extreme close-up crops to highlight intricate details of both apparel and accessories. Captured against a stark white seamless backdrop, the imagery leans into a clean and polished editorial style. Styling by Olivier Rizzo emphasizes layered textures, from smooth leathers and suede handbags to vibrant floral prints and precision tailoring. The project benefits from precise casting by Ashley Brokaw, with hair styling by Guido Palau and makeup by Pat McGrath ensuring a cohesive, high-key look across every frame.

Vertical, Clean, Editorial

White Seamless

Advertising Campaign