Prada
Prada Days Of Summer 2025 Campaign
Apr 2025
The Prada Days Of Summer 2025 campaign, led by creative director Ferdinando Verderi and captured by photographer Oliver Hadlee Pearch, presents a refined take on summer aesthetics. The fashion editorial series focuses on structured accessories and seasonal apparel, set against the minimalist backdrop of calm, misty waters and overcast skies. Featuring a diverse cast including Troye Sivan and Hunter Schafer, the imagery leans into a desaturated palette to highlight textures and form. The project is designed with a focus on clean, editorial compositions, utilizing natural light to achieve its atmospheric look. Design direction is provided by Miuccia Prada and Raf Simons, with casting overseen by Ashley Brokaw.
Editorial, Vertical, Desaturated
Natural light
Luxury Fashion Houses
Ocean
Advertising Campaign
Associated creatives
