Prada

Apr 2025

Prada explores a quiet maritime aesthetic with its Days Of Summer 2025 campaign. Photographed by Oliver Hadlee Pearch with creative direction by Ferdinando Verderi, the editorial series features a diverse cast, including Troye Sivan, Hunter Schafer, and an ensemble of models, positioned within wooden rowboats across still water. The imagery relies on natural light and a desaturated palette to highlight the collection's textures and structured accessories. Designed by Miuccia Prada and Raf Simons, the apparel and leather goods appear against a backdrop of hazy, overcast horizons and calm, misty waters, reinforcing a clean and atmospheric approach to luxury fashion advertising. Technical execution leverages natural light to emphasize the tactile quality of the handbags and layered textiles, maintaining a consistent, vertical editorial format throughout the campaign.

Editorial, Vertical, Desaturated

Natural light

Luxury Fashion Houses

Ocean

Advertising Campaign