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Brand
Prada
ProjectPrada Days Of Summer 2025 Campaign
Model wearing a patterned dress standing inside a pink wooden boat on calm water under an overcast sky

Prada Prada Days Of Summer 2025 Campaign 2025

Associated creatives

Miuccia Prada
Miuccia PradaDesigner
Raf Simons
Raf SimonsDesigner
Ferdinando Verderi
Ferdinando VerderiCreative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Patti Bussa
Patti BussaHair Stylist
Rocco Santamorena
Rocco SantamorenaMakeup Artist
Ashley Brokaw
Ashley BrokawCasting Director
Sara Ciufo
Sara CiufoManicurist
Hunter Schafer
Hunter SchaferActor
Troye Sivan
Troye SivanEntertainer
Cirillo
CirilloModel
Gideon Adeniyi
Gideon AdeniyiModel
Hanna Leszek
Hanna LeszekModel
Julia Nobis
Julia NobisModel
Kendall Jenner
Kendall JennerModel
Lina Zhang
Lina ZhangModel
Liu Qinzheng
Liu QinzhengModel
Melinda Kiss
Melinda KissModel
Nikita Gnetnev
Nikita GnetnevModel
Noor Khan
Noor KhanModel
Yuliana Perez
Yuliana PerezModel

Tags

woman standing in boatwoman standingwoman in boatpatterned dressbrown fringed handbagfringed handbaghandbagpink wooden boatpink boatrowboat

Description

This portrait from the Prada Days Of Summer 2025 campaign features a model standing upright inside a light pink wooden rowboat floating on calm, misty water. The model wears a fitted patterned dress with sheer ruffled collar details, dark socks, and heels, while holding a dark brown fringed handbag. The background consists of a smooth, featureless horizon merging a hazy sky with tranquil water under soft, diffused lighting. Bold black typography reading PRADA appears on the left side of the frame.

Style

Editorial, Vertical, Desaturated

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Chocolate (30%)
Jet Black (30%)
Camel (40%)

Background

Ocean

Context

Advertising Campaign