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A man in light clothing standing in a grassy meadow holding a bicycle with a flower basket in a black and white photograph.

Polo Ralph Lauren Polo Ralph Lauren Spring 2027 2026

Associated creatives

Tags

Description

A black-and-white fashion campaign photograph captured from a low angle outdoors in an open grassy meadow. A young man stands in relaxed monochrome styling, wearing a light collared shirt, layered knitwear draped across the chest, and wide-leg trousers. He poses holding the handlebars of a classic bicycle fitted with a woven wicker basket filled with fresh flowers. A gnarled tree trunk frames the left side of the composition beneath an open sky illuminated by direct natural sunlight.

Style

Editorial, Vertical, Monochrome

Techniques

Natural light

Industries

Designer Fashion

Color

Off-White (60%)
Medium Grey (20%)

Background

Meadow

Context

Advertising Campaign