Polo Ralph Lauren

Apr 2025

The Polo Ralph Lauren Spring 2025 Divisional campaign presents a series of editorial portraits that lean into a classic equestrian and collegiate aesthetic. Captured by photographer Ben Weller, the images utilise natural light to highlight the detailed tailoring of the collection, which features plaid blazers, cable-knit sweaters, and structured shirting. The series was shot in a pastoral outdoor setting, incorporating elements like wooden fences and lush greenery to frame the collection. The imagery channels a warm, clean visual language, employing an editorial approach that brings a refined lens to the brand's signature preppy style. The campaign features talent including Deshion Mckinley and Vinnie Hacker, whose portraits emphasize the textural quality of the garments and traditional patterns.

Editorial, Vertical, Warm, Clean

Natural light

Luxury Fashion Houses

Park

Advertising Campaign