Polo Ralph Lauren: Polo Ralph Lauren Spring

Brand

Polo Ralph Lauren

Date

Apr 2025

Description

The Polo Ralph Lauren Spring campaign features a series of menswear editorials and commercial portraits focused on seasonal tailoring. Photographer Steven Pan captures the collection through a lens of classic formalwear, emphasizing rich textures and layered silhouettes in a controlled studio environment. Styling by Kenna integrates the brand's signature aesthetic, pairing cable-knit sweaters and patterned accessories with sharp double-breasted suits and tuxedo ensembles. The imagery utilizes natural light and a warm, clean palette to highlight the construction of each garment, set against minimalist studio backgrounds and refined interior elements. Featuring models Cheikh Dia, Juhyung Kang, and Tommy Gray, the work leans into polished, timeless compositions that showcase the seasonal evolution of the label's menswear offering.

Style

Vertical, Clean, Warm

Techniques

Natural light

Background

White Seamless

Context

Advertising Campaign