Description

This commercial campaign image for Politix, titled HS24 'Summer Looks Different' and photographed by Simon Lekias with creative direction by Keenan Motto, features a male model posed against a neutral grey seamless backdrop. The subject wears a textured taupe short-sleeve polo shirt paired with dark trousers and athletic shoes, positioned in a dynamic, slightly angled composition. Bold typography reading POLITIX in large white letters and SUMMER LOOKS DIFFERENT in yellow is overlaid horizontally across the frame. The lighting is clean and soft, accentuating the clean studio aesthetic and contemporary menswear styling.