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  • ·Politix Summer Looks Different campaign portrait by Simon Lekias
Brand
Politix
ProjectHS24 'Summer Looks Different' Campaign
Black man wearing brown suede jacket, knit sweater and sunglasses against a plain grey backdrop with bold text

Politix HS24 'Summer Looks Different' Campaign 2024

Associated creatives

Simon Lekias
Simon LekiasPhotographer
Keenan Motto
Keenan MottoCreative Director

Tags

black man wearing brown suede jacketbrown suede jacketsuede jacketblack manman wearing brown sweaterbrown sweaterknit sweateramber sunglassessunglasses

Description

This fashion campaign portrait for Politix was photographed by Simon Lekias as part of the HS24 Summer Looks Different project, with creative direction by Keenan Motto. The image features a black man in his 20s posing confidently against a neutral grey studio background. He wears a brown suede zip-up jacket layered over a matching brown knit sweater, complemented by round amber-tinted sunglasses. Large yellow typography reads SUMMER LOOKS DIFFERENT across the mid-section, while the brand name POLITIX appears prominently in white capital letters at the base. The lighting is soft and directional, accentuating the rich textures of the suede and knit garments.