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ProjectBrand Identity
Woman wearing a bright red hoodie with typography against a clear sky, and a detail view of the red hoodie text and rabbit logo.

Brand Identity 2020

Associated creatives

Public-Library
Public-LibraryGraphic Design

Tags

woman in red hoodiered hoodiehoodiewomanplayboy brand identity

Description

This image diptych showcases brand identity imagery for Playboy, featuring a woman wearing a vibrant red hooded sweatshirt against a clear blue sky on the left. The right panel presents a close-up detail of the red hoodie's sleeve, highlighting printed text and the iconic white rabbit logo above light-coloured trousers. The composition employs natural lighting and clean framing to emphasize apparel graphics and textile textures.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Crimson (70%)
Jet Black (30%)

Background

Clear Sky

Context

Advertising Campaign