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Brand
Planters
Project'Open The Magic' Making Of

Planters 'Open The Magic' Making Of 2026

Associated creatives

Mathematic Studio
Mathematic StudioProduction
Mathematic Studio
Mathematic StudioPost Production / VFX

Tags

nutcracker figurenutcrackerplanters animation3d animationmaking of videovfx pipeline

Description

This making-of video for the Planters Open The Magic campaign reveals the intricate CGI and visual effects pipeline created by Mathematic Studio. The sequence transitions between wireframe models, architectural blueprints, untextured 3D gray-scale blocking, and fully rendered holiday environments. Intricate mechanical nutcrackers, cascading peanuts, and grand staircases are built layer by layer, showcasing the technical artistry behind the commercial production. The video combines high-end 3D rendering with live-action techniques and lighting design to build a fantastical festive interior.