Pittogramma

May 2021

The brand identity for Pittogramma is an extensive design system that spans print collateral, structural packaging, and environmental graphics. The visual language relies on a minimalist aesthetic, pairing bold, structured serif typography with whimsical, abstract line illustrations. This editorial approach creates a distinct rhythm across brochures, booklets, and spatial installations. Developed by Happy F&B, Ana Mirats Studio, and Base Design, the work leans into a clean, graphic style. The identity utilizes a vibrant primary color palette and precise typographic hierarchies, blending monochromatic editorial spreads with saturated, high-contrast environmental signage and digital assets. Techniques such as 3D rendering and vector illustration are employed to ensure versatility across various touchpoints, from hoarding displays to product packaging.

Horizontal, Commercial, Clean, Minimalist

Typography