The Pittogramma brand identity project establishes a visual language centered on minimalist typography and playful, illustrative geometry. The design system utilizes a structured, editorial layout that balances bold serif type with whimsical, abstract line drawings, creating a cohesive aesthetic that spans print collateral, large-scale environmental installations, and digital interfaces.
The project demonstrates a versatile application of graphic design principles, from modular hoarding graphics and packaging to refined booklet spreads. Through the collaborative work of Happy F&B, Ana Mirats Studio, and Base Design, the identity employs a distinctive use of vibrant colour blocking and precise typographic hierarchies, emphasizing clean, geometric compositions across all media touchpoints.
