12

Apr 2025

Base Design developed a comprehensive brand identity for 12, a matcha-focused food and beverage venture. The visual system centres on a minimalist graphic aesthetic, utilising a signature green and white colour palette defined by stippled gradients and halftone dot textures. The project encompasses a wide range of collateral, from architectural signage and cafe interior design to custom product packaging, including paper bags and matcha-ready vessels. The execution leans into a clean, geometric style, balancing organic imagery of tea processing with high-contrast motion graphics and precise serif typography. Techniques such as 3D rendering and slow-motion video are integrated alongside traditional photography to establish a distinct, modern identity.

Horizontal, Commercial, Clean