Pittogramma Brand Identity 2021

Description

A vibrant brand identity display features three distinct colored vertical panels mounted against an urban building exterior. The left panel is orange with large black serif typography asking a question above an illustrated scene containing botanical and figure elements. The center panel is light purple featuring a green line-drawn portrait illustration and serif text naming the Astrid Lindgren Memorial Award. The right panel is mustard yellow with bold white and green text displaying statistics accompanied by cursive line graphics. Natural daylight illuminates the scene, highlighting the flat matte finishes and sharp graphic design elements across the installation.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Background

Commercial Office

Context

Out of Home (OOH)