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Persol: AI Concept

Brand
Date

Aug 2025

Description

Persol presents an AI concept campaign exploring eyewear design through a series of high-contrast commercial portraits. Created by Slate Studios, the series utilizes AI image generation to capture subjects in stylized, studio-based compositions. The project channels a monochrome aesthetic, leaning into low-key chiaroscuro lighting and clean portraiture to highlight the structural details of the eyewear. Featuring both acetate and metal frames, the work emphasizes sharp silhouettes and classic tailoring, maintaining a focus on brand identity across multiple portrait formats.

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