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Nike: CGI

Brand
Date

Aug 2025

Description

Nike collaborates with Slate Studios on a series of CGI renderings that explore fluid, architectural geometry. The work centers on abstract, interlocking chrome structures that incorporate the brand’s swoosh motif into dynamic, sculptural loops and ribbon-like forms. By utilizing precise 3D rendering techniques, the project emphasizes sleek, metallic textures and a futuristic aesthetic. Set against minimalist, cool-toned gradient backgrounds, these visual studies highlight clean lines and synthetic precision. The compositions leverage directional studio lighting to accentuate specular highlights and deep shadows across polished surfaces, resulting in a cohesive, monochromatic visual language.

Style

Artistic, Vertical

Techniques

3D render / CGI

Industries
Color
Silver (metallic)
Background

Gradient

Context

Advertising Campaign

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