Brand
ProjectAI Concept

Persol AI Concept 2025
Associated creatives
Tags
Description
An AI concept campaign for Persol created by Slate Studios, captured in high-contrast black and white. A man is presented in a three-quarter profile pose against a deep black seamless background, illuminated with dramatic directional light that sculpts his facial features and swept-back hair. He wears rounded acetate sunglasses, a dark knit turtleneck sweater, and a tailored wool overcoat with structured lapels. The Persol logo is visible in crisp white script on the right side of the frame.
Style
Horizontal, Commercial, Moody, Monochrome
Techniques
Low-key / chiaroscuro, AI Image Generation
Industries
Eyewear
Color
Charcoal (50%)
Off-Black (50%)
Background
Black Seamless
Context
Advertising Campaign
