Brand
ProjectAI Concept

Persol AI Concept 2025
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Description
An AI concept campaign for Persol created by Slate Studios, captured in high-contrast black and white. A man is presented in a three-quarter profile pose against a deep black seamless background, illuminated with dramatic directional light that sculpts his facial features and swept-back hair. He wears rounded acetate sunglasses, a dark knit turtleneck sweater, and a tailored wool overcoat with structured lapels. The Persol logo is visible in crisp white script on the right side of the frame.
