Spellbound

Feb 2025

The brand identity for Spellbound manifests as an expansive, multi-format project that merges typography, 3D render / CGI, and motion graphics into a cohesive visual system. The work utilizes a palette of fluid color gradients and high-contrast monochrome layouts to establish a dynamic identity that translates across both digital advertising lightboxes and urban environments. Creative direction by Studio Gruhl leads the project, supported by a collaborative design team including Joma Frenzel, Stefan Wetterstrand, and Emma Damiani. The identity relies on rhythmic motion design and precise graphic alignment, incorporating experimental 3D shapes and minimalist wordmarks to maintain a contemporary, industrial aesthetic throughout the campaign's diverse applications.

Horizontal, Commercial

Motion Graphics

Brand Film / Corporate Video