Spellbound’s brand identity project establishes a dynamic visual system centered on bold, evolving typography and fluid motion graphics. The project utilizes a minimalist aesthetic, integrating 3D rendered abstract shapes and high-contrast wordmarks to create a versatile digital presence.
Executed across both physical and digital touchpoints, the work features animated posters displayed in industrial subway environments alongside experimental digital compositions. Creative and art direction were led by Studio Gruhl, with motion design by Joma Frenzel, wordmark design by Stefan Wetterstrand, and additional design contributions by Emma Damiani.
