Pepsi, Anitta: The Prep
Date
Nov 2025
Description
Pepsi and Anitta collaborate on 'The Prep,' a high-energy music video production that bridges the beverage and entertainment sectors. The project features performances by global artists Anitta and Burna Boy, framed through dynamic choreography and stylized studio sequences. Directed by NM Productions, the visual narrative employs a vibrant color palette, shifting between saturated purple lighting and cool, blue-toned environments. The execution relies on live-action technique and cinematic framing, incorporating top-down perspective shots to highlight the performance energy and integrated product placement.
Style
Horizontal, Cinematic, Warm
Industries
Color
Jet Black
Navy
Context
TVC / TV Commercial
Associated creatives
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