Pepsi: Wild Cherry
Brand
Date
Apr 2024
Description
Pepsi showcases its Wild Cherry offering through a high-energy commercial spot centered on product-focused motion graphics. The piece utilizes 3D render and CGI techniques to surround a centrally positioned can with liquid splashes and floating fruit. With a focus on a saturated color palette and fast-paced visual rhythm, the project leans into a dynamic aesthetic for commercial display. Sound design for the campaign was provided by SoStereo, underscoring the rapid movement and high-contrast visual register of the showcase.
Style
Vertical, Commercial, Action, Saturated
Techniques
3D render / CGI, Motion Graphics
Industries
Color
Crimson
Royal Blue
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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