Pepsi: UEFA Champions League x Vini Jr
Brand
Date
Nov 2025
Description
Pepsi aligns with the UEFA Champions League in this collaborative commercial spot featuring professional footballer Vini Jr. Set within an outdoor backyard environment, the narrative transitions between casual pool-side relaxation and an active social barbecue. Produced in partnership with NM Productions and agency COPA90, the project utilizes a live-action technique to capture the energy of the partnership. The production focuses on authentic social interaction, framed by warm sunlight to define the visual aesthetic of the campaign.
Style
Horizontal, Commercial
Industries
Background
Garden
Context
TVC / TV Commercial
Associated creatives
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