Pepsi aligns its UEFA Champions League 2025 campaign with traditional martial arts aesthetics in this high-energy commercial. Titled Wuxia, the project blends fast-paced action choreography with cinematic storytelling to bridge sports entertainment and genre-inspired performance.
The film features fluid movement through both indoor and outdoor environments, emphasized by low-key lighting and dramatic framing. The visual identity leans into atmospheric, moody textures, complemented by extensive post-production and VFX work. Creative oversight was provided by COPA90, with production and post-production handled by Rascal.
