Pepsi: UCL 2025 - Wuxia
Brand
Date
Apr 2025
Description
Pepsi aligns its UEFA Champions League 2025 campaign with traditional martial arts aesthetics in this high-energy commercial. Titled Wuxia, the project blends fast-paced action choreography with cinematic storytelling to bridge sports entertainment and genre-inspired performance. The film features fluid movement through both indoor and outdoor environments, emphasized by low-key lighting and dramatic framing. The visual identity leans into atmospheric, moody textures, complemented by extensive post-production and VFX work. Creative oversight was provided by COPA90, with production and post-production handled by Rascal.
Style
Horizontal, Action, Cinematic, Moody
Techniques
VFX / visual effects
Industries
Color
Navy
Jet Black
Background
House
Context
TVC / TV Commercial
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