Pepsi: UCL 2025 - Telenovela
Brand
Date
Apr 2025
Description
Pepsi leans into a rugged, western-inspired aesthetic for its UCL 2025 'Telenovela' campaign. This commercial film unfolds across a sprawling ranch, contrasting the classic imagery of riders on horseback and open pastures with product-focused shots of chilled beverages. Produced by COPA90, the spot maintains a warm, cinematic tone through its live-action technique and authentic rural setting. Post-production and VFX were handled by Rascal, who also contributed to the production efforts.
Style
Horizontal, Commercial, Warm
Industries
Color
Navy
Pure White
Background
Garden
Context
TVC / TV Commercial
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